Respect The Water

The Norfolk Coast is among the most unique and beautiful in the country, but there are dangers even if you’re close to the shore.

It may look safe, but be wary of rip tides, cold water and hidden currents. Last year in the UK more than 600 people drowned as a result of an accident in or around water, so look for Coastguards and check that the right flag’s flying: https://buff.ly/2xbbAQc

Find more beach safety advice from the RNLI and Met Office here: https://buff.ly/2sGjVbR

If you have a business near the beach, consider becoming a RNLI Local Ambassador and help safe lives by promoting key water safety messages.  You can find more information at: https://bit.ly/3leN9J3

#BeBeachSafe

If you see someone in trouble at the coast always call the Coastguard on 999 or 112.